The University of Nevada, Reno chapter of PRSSA (Public Relations Student Society of America) is hosting a large, 3-day regional conference in about two weeks, called “Bringing New Energy to PR.” Although the focus of the event is public relations, the planned workshops are useful for anyone in journalism, communications or interested in building their own personal brand. The planned conference activities include networking tips, working with journalists, internship workshops and a keynote speech by Alice Heiman, a local management consultant and sales coach. Tickets to the event are discounted to $50 for Nevada students, and sign ups are available on their website.
Even though I’ve jokingly called PR the “dark side” of journalism, in some ways I’ve begun to see the advantages of advertising one’s own work, and reaching out to potential audiences. In the past, newspaper writers would focus solely on producing content and not worry about how content was delivered or received. That’s the past. Online, writers have to be able to reach out, form connections, and take an active role in building an audience. From what I’ve seen from PRSSA, it appears that they’ve got the issue, and know which lessons to teach and which strategies to promote in order to help understand and be successful in a new journalism world.
Below is the letter sent out to students by PRSSA VP, Lindsay Panko:
Hello everyone,My name is Lindsay Panko, I am the Vice President of PRSSA in the Journalism School. We are planning a BIG conference in 2 weeks, April 12-15, that we think you and your clubs would really enjoy. It’s called Bringing New Energy to PR, but don’t let the name fool you. This conference is NOT just about Public Relations. It’s about how to market yourselves in a job world that isn’t ideal. We have incredible speakers on topics like social media, networking, resume building, crisis communications and so much more.We’re offering a special Nevada student price of $50. This registration price gets you dinner at our big Welcome Reception, breakfast, tours of local agencies and marketing departments, several sessions and workshops, keynote speaker Alice Heiman, possibly a second keynote speaker from New York, and invaluable networking experience with local professionals, Nevada students and students from across the west coast.
We are also offering an internship with the 2022 Winter Games Coalition this summer. Details about the internship can be found on our website, but resumes need to be sent to firstname.lastname@example.org by this Friday, March 30th. If you or your club members are interested, make sure you apply before the deadline. Interviews will happen during the conference- but this opportunity is only available to conference attendees.
We hope that you’ll register and come learn more about how to make yourself the best possible professional you can be. I am sending you each this email because I believe that you and your clubs would greatly benefit from some of these workshops. As a Club Commissioner for Arts, Business and Education, I’ve talked to many of you about expanding your clubs and reaching out to a different audience. This conference can help.
Please pass on this information to your members and let me know if you have any questions. I’d be happy to answer them. You can register at www.PRSSANevada.com; make sure you get the Nevada Student price! You can find the conference on Facebook atfacebook.com/newenergytopr or follow us on twitter at @NewEnergy2PR, #iheartPR.
Thanks for your interest! I really hope you will all be joining us.—
University of Nevada, Reno
PRSSA Vice PresidentTwitter: @LindsayPanko